Call NumberZ-15339Datecirca 1942SummaryView of a billboard located in Denver, Colorado. The billboard has a frame that consists of two oversized newel posts with newel caps, and a cornice across the top. the bottom of the sign has a narrow skirt with vertical uprights and a small plaque that reads: "Alden Sign Co.". Electric lights are mounted on top of, and pointed at the sign. The sign shows six Mexican men with mustaches, they march in place. They wear sombrero's, serapes, woven belts and white shirts and pants. Shows a jar of instant Folger's Coffee. The label reads: "Folger's Coffee." Text reads: "Forward With Flavor" "Folger's Coffee" "Mountain Grown" "Copyright 1942 J.A. Folger & Co."Physical Description1 photographic print ; 13 x 18 cm (5 x 7 in.)Born-Digital or AnalogAnalogSubjectAlden Sign Co.--ProductsJ.A. Folger and Company--Public relationsDenver (Colo.)BillboardsCoffee industryCoffee.Geographic AreaDenver (Colo.)CollectionPhotographs - Western HistoryRelated MaterialImage File: ZZR711015339Type of MaterialPhotographic printsOriginal Material Found in CollectionEarl Stiegelmeyer collection of sign memorabilia and billboards.NotesModern copy print. Photographs from the Earl Stiegelmeyer collection of sign memorabilia, billboard designers unknown. Title supplied. R7110153393DonorMark Oatis; May 2002 (gift)
Billboard for Folger's Coffee (circa 1942). Denver Public Library Digital Collections, accessed 14/12/2025, https://digital.denverlibrary.org/nodes/view/1127357
