Call NumberZ-15321CreatorCarlSonDate1920-1930SummaryView of a billboard in Denver, Colorado. The billboard has a frame that consists of two oversized newel posts with newel caps, and a cornice across the top with a small pediment with letters that read: "Alden Sign Co." The bottom of the sign consists of a narrow skirt with vertical uprights. Electric lights are mounted on top of, and pointed at the sign. The sign is beside a bridge with a painted, decorative, cast iron railing and street lights. Shows a box of macaroni with lettering that reads "American Beauty Salad-Roni, Special Macaroni, Delicious Salad," a pitcher for dressing and a macaroni salad. Text reads: "Healthful Summer Foods" "American Beauty Shell-Roni - Salad-Roni - Elbo-Roni" "100% Pure."Physical Description1 photographic print ; 20 x 25 cm (8 x 10 in.) mounted on linen.Born-Digital or AnalogAnalogSubjectAlden Sign Co.--ProductsAmerican Beauty Pasta Company--Public relationsDenver (Colo.)BillboardsPasta productsGeographic AreaDenver (Colo.)Related MaterialImage File: ZZR711015321Type of MaterialPhotographic printsOriginal Material Found in CollectionEarl Stiegelmeyer collection of sign memorabilia and billboards.NotesPhotographer's stamp inked on original and reproduced in photographic print. Photographs from the Earl Stiegelmeyer collection of sign memorabilia, billboard designers unknown. Title supplied. R7110153212DonorMark Oatis; May 2002 (gift)
CarlSon, Billboard for American Beauty macaroni (1920-1930). Denver Public Library Digital Collections, accessed 06/09/2026, https://digital.denverlibrary.org/nodes/view/1127235
