Call NumberZ-15306CreatorMile High Photo CompanyDate1930-1940SummaryView of a billboard in Denver, Colorado. The billboard has a frame that consists of two oversized newel posts with newel caps, and a cornice across the top with a small pediment with letters that read: "Alden Sign Co." The bottom of the sign consists of a narrow skirt with vertical uprights. Electric lights are mounted on top of, and pointed at the sign. The sign shows the Seiberling logo and a tire wrapped around an image of a landscape and a car battery with lettering: "Seiberling Camel" "Dri-power" "90 Days Without Water." Text reads: "Seiberling" "Gilbert Rugg, Inc. Distributors" "Complete Car Service" "18th Ave. and Sherman."Physical Description1 photographic print ; 20 x 25 cm (8 x 10 in.) mounted on linen.Born-Digital or AnalogAnalogSubjectAlden Sign Co.--ProductsGilbert Rugg, Inc. (Denver, Colo.)--Public relationsSeiberling Rubber Company (Akron, Ohio)--Public relationsDenver (Colo.)Automobile equipment & suppliesBillboardsElectric batteriesLogosRubber industryTire industry.Geographic AreaDenver (Colo.)CollectionPhotographs - Western HistoryRelated MaterialImage File: ZZR711015306Type of MaterialPhotographic printsOriginal Material Found in CollectionEarl Stiegelmeyer collection of sign memorabilia and billboards.NotesPhotographs from the Earl Stiegelmeyer collection of sign memorabilia, billboard designers unknown. Title supplied. R7110153068DonorMark Oatis; May 2002 (gift)
Mile High Photo Company, Billboard for Seiberling Rubber Co. (1930-1940). Denver Public Library Digital Collections, accessed 12/12/2025, https://digital.denverlibrary.org/nodes/view/1127132