Call NumberZ-7245Date1954 JulySummaryThree men, identified left to right as Jack Lantz, John Bruno, and Roy Miller, members of the Roundup Riders of the Rockies, stand and pose behind a glass counter in probably a portable trailer. The men have on cowboy hats, neckerchiefs with the brand: "3R", woven vests, and name tags. Merchandise for sale includes beaded hat bands, bolo ties, cowboy hats, spurs, cufflinks, saddlebags, reins, belts and belt buckles.Physical Description1 photographic print ; 20 x 25 cm (8 x 10 in.)Born-Digital or AnalogAnalogSubjectRoundup Riders of the Rockies (Colo.)--PeopleClothing and dress--ColoradoOrganizations--ColoradoShowcases--ColoradoSouvenir shops--ColoradoStores and shops--ColoradoBruno, John FLantz, John NMiller, Roy J.CollectionPhotographs - Western HistoryRelated MaterialImage File: ZZR711007245Type of MaterialPhotographic printsDigital Version Created FromSteve Matthews; gift; July 14, 1999.NotesHandwritten on verso of photographic print: "1954, 1st store, Jack Lantz, John Bruno, Ray Miller (J.C. Penny)."; Label on photographic print reads "102."; Title and identification from printed inventory titled: "Roundup Riders of the Rockies, pictorial history," prepared by Steve Matthews. R7110072458
Opening the first 3R store Jack Lantz (real estate), John Bruno (real estate), Roy Miller (J.C. Penny, Phoenix). (1954 July). Denver Public Library Digital Collections, accessed 11/03/2026, https://digital.denverlibrary.org/nodes/view/1123473
