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Carmelo and company won't make the highlight reel for the NBA All-Star Game. In fact, they won't sink a single shot. Not one Nugget was selected. But off the court they're getting plenty of exposure. A few Nuggets are in marketing mode, working with corporate sponsors that are using the game as a high-profile platform to roll out new ads and products. Amid all the promotions and parties, the game is almost an afterthought.

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