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(Lamar , Colo., January 11, 2004) Rick McCorkle (right) helps out Abbie Specht,14 (center) with a problem with her bass guitar. Her mother Marlene Specht (left) looks on. The McCorkles own a music store, beauty shop/spa, and JC Penney catalog store along Elm street in Lamar. They own multiple businesses as they try to market themselves to the changing demands of Lamar.Over the past decade the number of caucasians has decreased as the number of young hispanic families has increased. Old businesses are having to be more creative and new businesses are springing up to meet the needs of consumers. ( Photo by DENNIS SCHROEDER / ROCKY MOUNTAIN NEWS)

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