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(NYT64) MOSCOW -- Oct. 11, 2005 -- STARBUCKS-RUSSIA -- Sergei A. Zuykov, a lawyer, at the Coffee Bean in Moscow in September 2005. Zuykov is a lawyer for Starbucks in Russia. Only the Starbucks he represents brews no coffee and owns no shops. Its business consists of trying to sell its name back to the other Starbucks -- the better-known company from Seattle. A 39-year-old former car alarm salesman turned trademark squatter, Zuykov has stalled Starbucks' entry into one of the fastest growing retail markets in Europe while competitors, both homegrown and international brands, have been springing up like mushrooms after the rain. "It's not fair but it's legal," Zuykov said of his grip on the Starbucks trademark here. (Andrea Hoyer/The New York Times)*LITE*

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