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(NYT46) ROUND ROCK, Texas -- Sept. 9, 2005 -- Adv. for Sun., Sept. 11 -- DELL-ROLLINS -- Kevin B. Rollins, Dell's chief executive at the Dell campus in Round Rock, Texas, on August 19, 2005. Rollins has an unusual playbook for a CEO. When revenues were lower than predicted, he blamed himself. "Frankly," he said during a conference call with analysts, "we executed poorly on managing overall selling prices" -- in particular those machines sold to consumers. (Frank Curry/The New York Times)

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