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NYT2 - (NYT2) SAN FRANCISCO -- Sept. 5, 2004 --WEB-ENTREPRENEUR -- Craig Newmark, working on his computer at the company's modest offices in San Francisco, Calif., on July 29, 2004, is the founder and chairman of Craigslist, but his primary job is as its foremost customer-service representative. Newmark is the vigilant overseer of the company's integrity. The business details he leaves to the man seated behind him: Jim Buckmaster, chief executive and programmer. (Thor Swift/The New York Times)

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