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(NYT31) BRISBANE, Calif. -- March 1, 2007 -- WALMART -- John Fleming, the new chief merchandising officer for Wal-Mart, in Brisbane, Calif., on Tuesday, Feb. 27, 2007. The new, so far internal, definition of what Wal-Mart, the nation's largest retailer, stands for will soon become a very public strategy, evident on the shelves of 4,000 stores and in advertisements seen across the country. In their first interviews since a management shuffle last month, Fleming and Stephen Quinn, the new chief marketing officer, said that after year's worth of intense research, the discount giant is seeing its 200 million customers in three new groups. (Noah Berger/The New York Times)

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