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NYT8 - (NYT8) NEW YORK -- August 1, 2004 -- MAGS-MEDIA-3 -- Mandi Norwood, the editor of the new Shopping Etc., in her office in Manhattan on July 27, 2004. Norwood says she wants to give readers a shopping experience in print. Three of the biggest new magazine launches this year are shopping magazines. Independent publishers may be willing to give entirely new concepts a try, but the giants are hedging their bets in a cluttered newsstand environment, looking for extensions of proven brands or approaches. (Ruby Washington/The New York Times)

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