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NYT6 - (NYT6) UNDATED -- August 1, 2004 -- MAGS-MEDIA -- Three of the biggest new magazine launches this year are shopping magazines. From left, cover of the September 2004 issue of Cargo magazine, the cover of the September 2004 issue of Lucky magazine and cover of the 2004 premiere issue of Shop Etc. magazine. Independent publishers may be willing to give entirely new concepts a try, but the giants are hedging their bets in a cluttered newsstand environment, looking for extensions of proven brands or approaches. (Tony Cenicola/The New York Times)

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