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L5ST_FASH Big Fatty Mascara will thicken those thin lashes. It only comes in black, but its psychedelic packaging meets our bold color criteria ($17). Available at Sephora and Ulta stores nationwide, exclusive boutiques, beauty.com and urbandecay.com. "Often, we’ll start with a working name that describes the product. Sometimes the perfect name to replace it just pops into my head — and there you have it. An example: The Walk of Shame Kit became the Hot Box, then Sparkle Stick became Pocket Rocket. Big Fatty is the craziest name we’ve come up with yet." - Wende Zomnir, founding partner and creative director for Urban Decay Cosmetics.

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