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(NYT21) DALLAS -- Jan. 14, 2007 -- TEXAS-PIZZA-FLAP -- Teresa Hernandez taking an order on Friday, Jan. 12, 2007, at a Pizza Patron in Dallas. The chain, which has 59 stores in five states, is trying to attract Latinos by using Spanish and, in a promotion, accepting pesos. The promotion has hit a nerve in the nationwide immigration debate. The company's Dallas headquarters received about 1,000 e-mail messages on Thursday alone. Many called the idea unpatriotic. There were even a few death threats. Antonio Swad, president and founder of Pizza Patron, hadn't expected the backlash. "I certainly wasn't expecting 'pizza for pesos' to become a touchstone for the immigration issue," he said. It was nothing more than an attempt "to reinforce our brand promise to be the premiere Latino pizza chain. We're businessmen." (Allison V. Smith/The New York Times)

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