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NYT35 - (NYT35) SAN FRANCISCO -- July 12, 2004 -- BIOTECH-BIZ-CULTURE-2 -- Arthur D. Levinson, the chief executive of Genentech at a research lab in San Francisco on July 2, 2004. Levinson is a scientist who concedes that he lacks the love of administrative detail to run a conventional pharmaceuticals giant. Although Genentech effectively started the biotechnology industry with its founding in 1976, Amgen, founded four years later, has been the fields biggest business success. (Thor Swift/The New York Times)

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